Bachelor of Business Administration in Marketing Management
Description
The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.
Faculty's website: kpu.ca/business
Department's website: kpu.ca/business/bachelor-business-administration-marketing-management
Admission Requirements
The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.
Declaration Requirements
Students intending to graduate with this Melville School of Business degree must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:
- In good academic standing with the University
- Completion of a minimum of 15 credits of undergraduate coursework.
Curricular Requirements
The degree program requires a minimum of 120 credits of required courses and electives. The degree program with Co-operative Education requires an additional 28 credits of Co-op Education credits.
| Code | Title | Credits |
|---|---|---|
| Business Foundation Courses | ||
| BUSI 1215 | Organizational Behaviour | 3 |
| BUSI 2390 | Business Law | 3 |
| BUSI 2405 | Operations Management | 3 |
| MRKT 1199 | Introduction to Marketing | 3 |
| Select one of the following groups: | 3-6 | |
| Group A | ||
| Accelerated Introductory Financial Accounting | ||
| Group B 1 | ||
| Introductory Financial Accounting I | ||
| Introductory Financial Accounting II | ||
| ACCT 3380 | Managerial Finance | 3 |
| ENTR 3100 | Business Analysis and Decision Making | 3 |
| ENTR 3110 | Advanced Organizational Behaviour | 3 |
| ENTR 3120 | Managerial Accounting for Entrepreneurs | 3 |
| ENTR 4200 | Business Strategy | 3 |
| Marketing Courses | ||
| MRKT 1299 | Consumer Behaviour | 3 |
| MRKT 2111 | Introduction to Digital Marketing | 3 |
| MRKT 3000 | Strategic Marketing Decision Making | 3 |
| MRKT 3211 | Integrated Marketing Communications Management | 3 |
| MRKT 3240 | Marketing Analytics and Information Management | 3 |
| MRKT 3311 | Marketing in a Digital World | 3 |
| MRKT 4160 | Business Development | 3 |
| Select one elective chosen from MRKT courses numbered 2000 or higher | 3 | |
| Select two electives chosen from MRKT courses numbered 4200 or higher | 6 | |
| Breadth Education Courses | ||
| CMNS 1140 | Introduction to Professional Communication | 3 |
| CMNS 3000 | Advanced Professional Business Communications | 3 |
| ENGL 1100 | Introduction to University Writing | 3 |
| ECON 1150 | Principles of Microeconomics | 3 |
| ECON 1250 | Principles of Macroeconomics | 3 |
| PHIL 3033 | Business Ethics | 3 |
| Select one of the following: | 3 | |
| Business Mathematics | ||
| Differential Calculus | ||
| Calculus for Life Sciences I | ||
| Calculus I (Business Applications) | ||
| Select one of the following: | 3 | |
| Business Statistics | ||
| Quantitative Data Analysis I | ||
| Statistics I | ||
| Applied Statistics | ||
| Introduction to Social Research Statistics | ||
| Introduction to Statistics for Business | ||
| Breadth Electives | ||
| Select five courses numbered 1100 or higher in any area of study except ACCT, BUSI, ENTR, HRMT or MRKT. | 15 | |
| General Electives | ||
| Select seven courses numbered 1100 or higher in any area of study. It is highly recommended that the majority of these electives be chosen from MRKT courses numbered 2000 or higher. | 21 | |
| Total Credits | 120-123 | |
- 1
Students who choose Group B may count the additional Accounting course as a general elective.
Credential Awarded
Upon successful completion of this program, students are eligible to receive a Bachelor of Business Administration in Marketing Management.
Co-operative Education
The BBA in Marketing Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:
Declaration and Entrance Requirements
- Declaration into the Bachelor of Business Administration in Marketing Management Program
- Declaration of the Co-operative Education option prior to completion of 90 credits for the BBA in Marketing Management
- Minimum program GPA of 2.7
Work Term and Program Continuance Requirements
Procedures for enrolment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are:
- Successful completion of COOP 1101 prior to completion of 90 credits for the BBA in Marketing Management
- Minimum program GPA of 2.7
- Instructor Permission
Co-op students are advised to consult kpu.ca/co-op for information about course enrolment and work term placements.
Co-op Course Requirements
The Co-operative Education designation requires successful completion of the following courses:
| Code | Title | Credits |
|---|---|---|
| COOP 1101 | Introduction to Professional and Career Readiness | 1 |
| COOP 1150 | Co-op Work Semester 1 | 9 |
| COOP 2150 | Co-op Work Semester 2 | 9 |
| COOP 3150 | Co-op Work Semester 3 | 9 |
| Optional: | ||
| Co-op Work Semester 4 | ||
| Total Credits | 28 | |
Note: COOP courses must be completed in ascending numerical order. Contact the Co-op office for information about the possibility of part-time work terms. COOP courses may be used only to satisfy the Co-op designation and cannot be used to satisfy other curricular requirements of the program.
Additional Requirements
In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.
Credential Awarded
Upon successful completion of this program with co-operative education, students are eligible to receive a Bachelor of Business Administration in Marketing Management, Co-operative Education Option.
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