Bachelor of Business Administration in Marketing Management


The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.

Faculty's website:

Department's website:

Admission Requirements

The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.

Declaration Requirements

Students intending to graduate with this School of Business degree must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:

  • In good academic standing with the University
  • Completion of a minimum of 15 credits of undergraduate coursework.

Curricular Requirements

The degree program requires a minimum of 120 credits of required courses and electives. The degree program with Co-operative Education requires an additional 28 credits of Co-op Education credits.

Business Foundation Courses
BUSI 1215Organizational Behaviour3
BUSI 2390Business Law3
BUSI 2405Operations Management3
MRKT 1199Introduction to Marketing3
Select one of the following groups:3-6
Group A
Accelerated Introductory Financial Accounting
Group B 1
Introductory Financial Accounting I
Introductory Financial Accounting II
ACCT 3380Managerial Finance3
ENTR 3100Business Analysis and Decision Making3
ENTR 3110Advanced Organizational Behaviour3
ENTR 3120Managerial Accounting for Entrepreneurs3
ENTR 4200Business Strategy3
Marketing Courses
MRKT 1299Consumer Behaviour3
MRKT 2111Introduction to Digital Marketing3
MRKT 3000Strategic Marketing Decision Making3
MRKT 3211Integrated Marketing Communications Management3
MRKT 3240Marketing Analytics and Information Management3
MRKT 3311Marketing in a Digital World3
MRKT 4160Business Development3
Select one elective chosen from MRKT courses numbered 2000 or higher3
Select two electives chosen from MRKT courses numbered 4200 or higher6
Breadth Education Courses
CMNS 1140Introduction to Professional Communication3
CMNS 3000Advanced Professional Business Communications3
ENGL 1100Introduction to University Writing3
ECON 1150Principles of Microeconomics3
ECON 1250Principles of Macroeconomics3
PHIL 3033Business Ethics3
Select one of the following:3
Business Mathematics
Differential Calculus
Calculus for Life Sciences I
Calculus I (Business Applications)
Select one of the following:3-4
Business Statistics
Quantitative Data Analysis I
Statistics I
Introduction to Statistics for Business
Applied Statistics
Introduction to Social Research Statistics
Breadth Electives
Select five courses numbered 1100 or higher in any area of study except ACCT, BUSI, ENTR, HRMT or MRKT.15
General Electives
Select seven courses numbered 1100 or higher in any area of study. It is highly recommended that the majority of these electives be chosen from MRKT courses numbered 2000 or higher.21
Total Credits120-124

Students who choose Group B may count the additional Accounting course as a general elective.

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Bachelor of Business Administration in Marketing Management.

Co-operative Education

The BBA in Marketing Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

Declaration and Entrance Requirements

  • Declaration into the Bachelor of Business Administration in Marketing Management Program
  • Declaration of the Co-operative Education option prior to completion of 90 credits for the BBA in Marketing Management
  • Minimum program GPA of 2.7

Work Term and Program Continuance Requirements

Procedures for enrolment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are:

  • Successful completion of COOP 1101 prior to completion of 90 credits for the BBA in Marketing Management
  • Minimum program GPA of 2.7
  • Instructor Permission

Co-op students are advised to consult for information about course enrolment and work term placements.

Co-op Course Requirements

The Co-operative Education designation requires successful completion of the following courses:

COOP 1101Introduction to Professional and Career Readiness1
COOP 1150Co-op Work Semester 19
COOP 2150Co-op Work Semester 29
COOP 3150Co-op Work Semester 39
Co-op Work Semester 4
Total Credits28

Note: COOP courses must be completed in ascending numerical order. Contact the Co-op office for information about the possibility of part-time work terms. COOP courses may be used only to satisfy the Co-op designation and cannot be used to satisfy other curricular requirements of the program.

Additional Requirements

In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.

Credential Awarded

Upon successful completion of this program with co-operative education, students are eligible to receive a Bachelor of Business Administration in Marketing Management, Co-operative Education Option.

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