The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.
Faculty's website: kpu.ca/business
Department's website: kpu.ca/business/bachelor-business-administration-marketing-management
The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.
Students intending to graduate with this School of Business degree must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:
- In good academic standing with the University
- Completion of a minimum of 15 credits of undergraduate coursework.
The degree program requires a minimum of 120 credits of required courses and electives. The degree program with Co-operative Education requires an additional 28 credits of Co-op Education credits.
|Business Foundation Courses
|Introduction to Marketing
|Select one of the following groups:
|Accelerated Introductory Financial Accounting
|Group B 1
|Introductory Financial Accounting I
|Introductory Financial Accounting II
|Business Analysis and Decision Making
|Advanced Organizational Behaviour
|Managerial Accounting for Entrepreneurs
|Introduction to Digital Marketing
|Strategic Marketing Decision Making
|Integrated Marketing Communications Management
|Marketing Analytics and Information Management
|Marketing in a Digital World
|Select one elective chosen from MRKT courses numbered 2000 or higher
|Select two electives chosen from MRKT courses numbered 4200 or higher
|Breadth Education Courses
|Introduction to Professional Communication
|Advanced Professional Business Communications
|Introduction to University Writing
|Principles of Microeconomics
|Principles of Macroeconomics
|Select one of the following:
|Calculus for Life Sciences I
|Calculus I (Business Applications)
|Select one of the following:
|Quantitative Data Analysis I
|Introduction to Statistics for Business
|Introduction to Social Research Statistics
|Select five courses numbered 1100 or higher in any area of study except ACCT, BUSI, ENTR, HRMT or MRKT.
|Select seven courses numbered 1100 or higher in any area of study. It is highly recommended that the majority of these electives be chosen from MRKT courses numbered 2000 or higher.
Students who choose Group B may count the additional Accounting course as a general elective.
Upon successful completion of this program, students are eligible to receive a Bachelor of Business Administration in Marketing Management.
The BBA in Marketing Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:
Declaration and Entrance Requirements
- Declaration into the Bachelor of Business Administration in Marketing Management Program
- Declaration of the Co-operative Education option prior to completion of 90 credits for the BBA in Marketing Management
- Minimum program GPA of 2.7
Work Term and Program Continuance Requirements
Procedures for enrolment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are:
- Successful completion of COOP 1101 prior to completion of 90 credits for the BBA in Marketing Management
- Minimum program GPA of 2.7
- Instructor Permission
Co-op students are advised to consult kpu.ca/co-op for information about course enrolment and work term placements.
Co-op Course Requirements
The Co-operative Education designation requires successful completion of the following courses:
|Introduction to Professional and Career Readiness
|Co-op Work Semester 1
|Co-op Work Semester 2
|Co-op Work Semester 3
|Co-op Work Semester 4
Note: COOP courses must be completed in ascending numerical order. Contact the Co-op office for information about the possibility of part-time work terms. COOP courses may be used only to satisfy the Co-op designation and cannot be used to satisfy other curricular requirements of the program.
In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.
Upon successful completion of this program with co-operative education, students are eligible to receive a Bachelor of Business Administration in Marketing Management, Co-operative Education Option.
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