Diploma in Marketing Management


The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management.  Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs.  Students wishing to progress into a BBA degree should consult with a School of Business advisor for course planning assistance.

Faculty's website: kpu.ca/business

Department's website: kpu.ca/business/bachelor-business-administration-marketing-management

Admission Requirements

The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.

Declaration Requirements

Students intending to graduate with this School of Business diploma must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:

  • In good academic standing with the University
  • Completion of a minimum of 15 credits of undergraduate coursework.

Curricular Requirements

Students must complete 60 credits that include the following. The diploma program with Co-operative Education requires an additional 19 credits of Co-op Education credits.

Business Foundation Courses
BUSI 1215Organizational Behaviour3
BUSI 2390Business Law3
BUSI 2405Operations Management3
BUSI 2425Business Diploma Capstone3
MRKT 1199Introduction to Marketing3
Select one of the following groups:3-6
Group A
Accelerated Introductory Financial Accounting
Group B 1
Introductory Financial Accounting I
Introductory Financial Accounting II
Marketing Courses
MRKT 2111Introduction to Digital Marketing3
MRKT 2333Fundamentals of Strategic Marketing Management3
MRKT 2340Marketing Insights3
MRKT 2360Selling and Sales Management3
MRKT 2401Introduction to Integrated Marketing Communications3
Select two electives from MRKT courses numbered 1100 or higher.6
Breadth Education Courses
CMNS 1140Introduction Workplace Writing and Communications3
ECON 1150Principles of Microeconomics3
ENGL 1100Introduction to University Writing3
Select one of the following:3
Business Mathematics
Differential Calculus
Calculus for Life Sciences I
Calculus I (Business Applications)
Select one of the following:3-4
Business Statistics
Quantitative Data Analysis I
Statistics I
Introduction to Statistics for Business
Applied Statistics
Introduction to Social Research Statistics
Select two electives from courses numbered 1100 or higher in any area of study except ACCT, BUSI, ENTR, HRMT or MRKT.6
Total Credits60-64

Students who choose Group B may require more than 60 credits to graduate.

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.

Co-operative Education

The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

Declaration and Entrance Requirements

  • Declaration of Co-op specialization into the Diploma in Marketing Management Program
  • Minimum GPA of 2.7
  • Maximum 30 credits completed

Work Term and Program Continuance Requirements

Procedures for enrollment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are:

  • Completion of COOP 1101 prior to completing 30 credits
  • Minimum GPA of 2.7
  • Instructor Permission

Co-op Course Requirements

The Co-operative Education designation requires successful completion of the following courses:

COOP 1101Introduction to Professional and Career Readiness1
COOP 1150Co-op Work Semester 19
COOP 2150Co-op Work Semester 29
Total Credits19

Note: COOP courses must be completed in ascending numerical order. Contact the Co-op office for information about the possibility of part-time work terms. COOP courses may be used only to satisfy the Co-op designation and cannot be used to satisfy other curricular requirements of the program.

Additional Requirements

In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.

Credential Awarded

Upon successful completion of this program with co-operative education, students are eligible to receive a Diploma in Marketing Management, Co-operative Education Option.

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