The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.
Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management. Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs. Students wishing to progress into a BBA degree should consult with a School of Business advisor for course planning assistance.
Faculty's website: kpu.ca/business
Department's website: kpu.ca/business/bachelor-business-administration-marketing-management
The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.
Students intending to graduate with this School of Business diploma must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:
- In good academic standing with the University
- Completion of a minimum of 15 credits of undergraduate coursework.
Students must complete 60 credits that include the following. The diploma program with Co-operative Education requires an additional 19 credits of Co-op Education credits.
|Business Foundation Courses|
|BUSI 1215||Organizational Behaviour||3|
|BUSI 2390||Business Law||3|
|BUSI 2405||Operations Management||3|
|BUSI 2425||Business Diploma Capstone||3|
|MRKT 1199||Introduction to Marketing||3|
|Select one of the following groups:||3-6|
|Accelerated Introductory Financial Accounting|
|Group B 1|
|Introductory Financial Accounting I|
|Introductory Financial Accounting II|
|MRKT 2111||Introduction to Digital Marketing||3|
|MRKT 2333||Fundamentals of Strategic Marketing Management||3|
|MRKT 2340||Marketing Insights||3|
|MRKT 2360||Selling and Sales Management||3|
|MRKT 2401||Introduction to Integrated Marketing Communications||3|
|Select two electives from MRKT courses numbered 1100 or higher.||6|
|Breadth Education Courses|
|CMNS 1140||Introduction to Professional Communication||3|
|ECON 1150||Principles of Microeconomics||3|
|ENGL 1100||Introduction to University Writing||3|
|Select one of the following:||3|
|Calculus for Life Sciences I|
|Calculus I (Business Applications)|
|Select one of the following:||3-4|
|Quantitative Data Analysis I|
|Introduction to Statistics for Business|
|Introduction to Social Research Statistics|
|Select two electives from courses numbered 1100 or higher in any area of study except ACCT, BUSI, ENTR, HRMT or MRKT.||6|
Students who choose Group B may require more than 60 credits to graduate.
Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.
The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:
Declaration and Entrance Requirements
- Declaration of Co-op specialization into the Diploma in Marketing Management Program
- Minimum GPA of 2.7
- Maximum 30 credits completed
Work Term and Program Continuance Requirements
Procedures for enrollment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are:
- Completion of COOP 1101 prior to completing 30 credits
- Minimum GPA of 2.7
- Instructor Permission
Co-op Course Requirements
The Co-operative Education designation requires successful completion of the following courses:
|COOP 1101||Introduction to Professional and Career Readiness||1|
|COOP 1150||Co-op Work Semester 1||9|
|COOP 2150||Co-op Work Semester 2||9|
Note: COOP courses must be completed in ascending numerical order. Contact the Co-op office for information about the possibility of part-time work terms. COOP courses may be used only to satisfy the Co-op designation and cannot be used to satisfy other curricular requirements of the program.
In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.
Upon successful completion of this program with co-operative education, students are eligible to receive a Diploma in Marketing Management, Co-operative Education Option.
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