Diploma in Public Relations

Description

You have a passion for communication and connecting with people, and a desire to make a positive impact on society. In our two-year, hands-on diploma program, you will learn the theory and practice of public relations, and will develop the skills and knowledge necessary to successfully manage relationships on behalf of businesses and other organizations through the use of creative and strategic communication.

Upon graduation, you will be prepared for careers in PR and communications, social media, publicity, media and influencer relations, public affairs, organizational communications, special events and fundraising, or continuing your studies in a Bachelors of Business Administration (BBA) or Bachelor of Arts (BA) degree program at KPU.

The PR Diploma curriculum is carefully aligned with the Global Alliance for Public Relations and Communication Management’s Global Capabilities Framework and Global Body of Knowledge, and was developed in consultation with an advisory committee consisting of senior PR and communication practitioners from industry, government and the nonprofit sector.

Faculty's website: kpu.ca/business

Department's website: kpu.ca/business/pr

Admission Requirements

The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.

Declaration Requirements

Students intending to graduate with this School of Business diploma must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:

  • In good academic standing with the University
  • Completion of a minimum of 15 credits of undergraduate coursework.

Curricular Requirements

Students must complete a minimum of 60 credits that include the following:

Business Foundation Courses
BUSI 1215Organizational Behaviour3
BUSI 2390Business Law3
MRKT 1199Introduction to Marketing3
Public Relations Courses
PRLN 1110Design & Production for Public Relations3
PRLN 1120Writing for Public Relations3
PRLN 1150Introduction to Public Relations3
PRLN 1160Media & Influencer Relations3
PRLN 1170Public Relations Research & Evaluation3
PRLN 2010Social Media for Public Relations3
PRLN 2120Public Relations Campaign & Event Management3
PRLN 2130Community and Stakeholder Engagement3
PRLN 2310Crisis Communications & Issues Management3
PRLN 2441Organizational Communications & Culture3
Breadth Education Courses
BUSI 1110Fundamentals of Business in Canada3
CMNS 1140Introduction to Professional Communication3
ENGL 1100Introduction to University Writing3
INDG 1100Introduction to Indigenous Studies3
PHIL 3033Business Ethics3
General Elective
Select 3 credits from courses at the 1100 level or higher3
Quantitative Elective
Select 3 credits from courses with the QUAN attribute 13
Total Credits60

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Diploma in Public Relations.

Co-operative Education

The Public Relations diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

Declaration and Entrance Requirements

  • Currently admitted to the Diploma in Public Relations program.
  • Good Academic Standing
  • Maximum of 30 credits completed

Work Term and Program Continuance Requirements

Procedures for enrollment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the co-op option are:

  • Successful completion of COOP 1101 prior to completing 30 credits
  • Minimum GPA of 2.7
  • Instructor Permission

Co-op Course Requirements

The Co-operative Education designation requires successful completion of the following courses:

COOP 1101Introduction to Professional and Career Readiness1
COOP 1150Co-op Work Semester 19
COOP 2150Co-op Work Semester 29
Total Credits19

Note: COOP courses must be completed in ascending numerical order. COOP courses may be used only to satisfy the Co-op designation and cannot be used to satisfy other curricular requirements of the program.

Additional Requirements

In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.

Credential Awarded

Upon successful completion of this program with Co-operative Education, students are eligible to receive a Diploma in Public Relations, Co-operative Education Option.

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