Fashion Marketing (FMRK)

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FMRK 1105  3 credits  
Digital Software for Fashion Marketing  

Students will examine the capabilities of industry-standard productivity software such as Microsoft Word, PowerPoint, and Excel to develop solutions for fashion marketing related business activities. They will create and edit fashion marketing-related artwork and digital media using design software such as Adobe Illustrator, Photoshop and InDesign.

Level: UG

Co-requisite(s): FMRK 1116

Attribute: DESN

FMRK 1116  3 credits  
Apparel Industry  

Students will acquire an historical awareness of the apparel industry and the current workings of the industry in local, national and global contexts. They will identify the sectors of the industry from raw materials through to design, production and marketing to the consumer. Through market research, students will attend events, analyze local markets, and network with industry professionals.

Level: UG

Co-requisite(s): FMRK 1105

Attribute: DESN

FMRK 1151  1.5 credits  
Fashion Retail Work Experience  

Students will work 40 hours in the retail sector of the fashion apparel industry (paid or volunteer) in order to further their fashion marketing knowledge and skills. Through this exploratory retail work experience, students will identify various target markets, retail formats, and fashion categories. They will develop interpersonal skills and construct apparel-related knowledge in the fashion marketing industry.

Level: UG

Attribute: DESN

FMRK 1205  3 credits  
Visual Communication for Fashion Marketing  

Students will develop their fashion communication skills in a visual context. They will explore the fundamental elements and principles of design, and apply them to current visual fashion marketing strategies. Students will experiment with visual concepts using fashion figures, terminology, and fashion products such as apparel and accessories. They will create a variety of fashion marketing images to increase their visual literacy in relation to prevailing industry formats.

Level: UG

Prerequisite(s): FMRK 1105, FMRK 1151 and MRKT 1199

Attribute: DESN

FMRK 1215  3 credits  
Textile Science  

Students will develop their knowledge of how fabrics are created and incorporated into apparel products for effective fashion marketing communication purposes. They will examine how factors such as industry issues, sourcing practices, labeling laws, fabric finishes, and care instructions affect apparel design, production, and marketing decisions.

Level: UG

Prerequisite(s): FMRK 1116 and MRKT 1199

Cross-listing: FASN 1215

Attribute: DESN

FMRK 1250  3 credits  
Fashion and Consumers  

Students will develop business strategies for local fashion retail and wholesale markets based on the supply and demand for fashion products and services. Through market research, students will gain further understanding of marketing plans and fashion start-ups. Students will investigate job opportunities and entrepreneurial ventures in sales and marketing in the local fashion industry.

Level: UG

Prerequisite(s): FMRK 1105, FMRK 1116, FMRK 1151, and MRKT 1199

Attribute: DESN

FMRK 2105  3 credits  
Visual Fashion Merchandising & Promotion  

Students will explore visual concepts of fashion marketing and promotion in 2-dimensional and 3-dimensional formats. They will interpret the elements and principles of design as they relate to visual merchandising and fashion promotion. Students will identify current local and global trends in apparel, display, advertising, and promotion as it pertains to the fashion industry.

Level: UG

Prerequisite(s): FMRK 1205

Attribute: DESN

FMRK 2115  3 credits  
Fashion Forecasting  

Students will examine contemporary fashion trends to determine how sociocultural, economic, political, technological, and environmental movements influence the evolution of apparel and textiles. Through analysis of consumer trends and market segmentation, students will assess applicable influences from areas such as design, art, music, architecture and lifestyle and their impact on fashion.

Level: UG

Prerequisite(s): FMRK 1205

Attribute: DESN

FMRK 2120  3 credits  
Fashion Writing  

Students will examine techniques for effective writing in the context of fashion marketing and promotion. Students will practice various fashion writing techniques in areas such as digital media, advertising, public relations copy, editorial print, and web content. Students will apply research, critical thinking, and writing skills using case studies and industry profiles.

Level: UG

Prerequisite(s): FMRK 1205 and FMRK 1215

Attribute: DESN

FMRK 2205  3 credits  
Fashion Buying  

Students will examine the financial aspects of merchandising and buying of consumer apparel products including pricing strategies, sales planning, purchasing retail inventories, and reporting. Students will also analyze consumer trends, practice merchandise management skills, and assess productivity.

Level: UG

Prerequisite(s): FMRK 2105 and 2115

Attribute: DESN

FMRK 2215  3 credits  
Fashion Events and Promotions  

Students will learn to organize and manage a fashion marketing event including: event project management, research and design of on-site coordination, logistics, budgeting, promotion, fundraising, and evaluating the event's success. They will determine venue, theme, activities and will stage the event in the semester. Students will learn about publicity and will prepare media releases, public service announcements, and event communications plans.

Level: UG

Prerequisite(s): FMRK 2120

Attribute: DESN

FMRK 2240  1.5 credits  
Fashion Marketing Work Experience  

Students will conduct a 40-hour work placement in an apparel marketing organization. They will apply their knowledge of fashion marketing practices, develop contacts in the industry, and identify career opportunities as professionals in the field.

Level: UG

Prerequisite(s): FMRK 1151

Attribute: DESN

FMRK 2260  3 credits  
Entrepreneurial eCommerce for Fashion Marketing  

Students will identify key concepts of eCommerce for sales and marketing as part of the global apparel industry. Through exploration of eCommerce platforms, students will evaluate solutions for a variety of business models. They will investigate components such as performance metrics, electronic payment system, internet and privacy laws, and security issues in order to examine eCommerce applications for fashion entrepreneurs.

Level: UG

Prerequisite(s): FMRK 2115 and MRKT 2111

Attribute: DESN

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